Variable Data.

Mass personalization at scale. Drive unmatched engagement with highly targeted, dynamic print campaigns engineered for impact.

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Variable Data Prepress Software

Technical Capabilities

Dynamic Text & Imagery

We can seamlessly add numbering, custom names, targeted addresses, and even dynamically swap out variable images based on recipient logic.

Automated Barcoding

Provide your list, and our prepress engines will dynamically generate and position fully compliant 1D and 2D barcodes on the fly.

Custom Data Engineering

Don't have a list? We can write custom software and data-processing scripts to build, format, and sanitize the exact data arrays you need.

Mass Personalization

Our variable data architecture is fully integrated with our digital presses, ensuring maximum RIP speed and minimal overhead for massive campaigns.

Related Capabilities

Production Digital → The Ricoh Pro press technology that drives variable runs. Custom Envelopes → Personalized direct-mail envelopes. Automated Prepress → AI preflighting on dynamic, record-driven files. Marketing Collateral → Targeted print campaigns at scale. Planning Engine → Sheet sizing, imposition, and machine routing for VDP runs, planned in about a second. Trade Portal → Live pricing and full job transparency, all behind one login.